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SEO for lawyers
Be the lawyer AI recommends.
You’re the best lawyer around. Now Google and AI will know it. Every month we check how they see you and give you your money tasks.
Ask for your free check: write to hello@seengreen.app with your website address and your city.
Free. No card. No passwords. There is no form yet: you ask for the check by message.
Your law firm · example
62
This is what a check looks like: the number, and your money tasks.
Updated November 2026
What is SEO for lawyers?
SEO for lawyers is the work of making a law firm show up when people search for legal help on Google, in the map results and in AI answers like ChatGPT. It covers your Google Business Profile, one clear page per practice area and city, reviews, legal directories and the technical signals that tell search engines who you are.
Legal searches are high-stakes, so Google holds law firm sites to its strictest quality standards for “Your Money or Your Life” topics. Pages need real attorney names, credentials and clear answers.
People ask AI now. AI rarely names the local business.
45%
of people already use AI to find local businesses. A year earlier it was 6%.
1.2%
of local business locations get named by ChatGPT. In Google’s map results it’s 35.9%.
½
the clicks to websites when Google shows an AI summary: 8% instead of 15%.
BrightLocal, Local Consumer Review Survey 2026 · SOCi, Local Visibility Index, September 2026 · Pew Research Center, July 2025.
9 things that get lawyers found in 2026
A Google Business Profile for each office
Pick the most specific primary category (for example “Personal injury attorney”, not just “Lawyer”), list each practice area as a service, and add real office photos. Most legal clients pick from the map results.
One page per practice area, per city
“Car accident lawyer in Tampa” and “DUI lawyer in Tampa” are different searches. Each needs its own page that answers what the client is worried about, what happens next and what it costs to talk.
Attorney bios that prove expertise
Bar admissions, years in practice, notable results you are allowed to share and links to bar profiles. This is how you show Google’s E-E-A-T signals: experience, expertise, authority and trust.
Advertising rules come first
ABA Model Rule 7.1 forbids misleading statements, and many states limit words like “specialist” or “expert”. Check every page against your state’s rules before it goes live.
Consistent name, address and phone everywhere
Your firm’s details must match exactly on your site, Google, Avvo, Justia, FindLaw, Martindale-Hubbell and your state bar listing.
Reviews, answered carefully
Ask every satisfied client. Reply without confirming anyone was a client or discussing their case.
Legal schema markup
Label your pages with Attorney and LegalService markup so Google and AI tools know your firm, your areas and your cities.
Answers to the questions clients actually ask
“How much is my case worth?”, “Do I need a lawyer for…?”, “How long does it take?”. Short, honest answers get quoted by AI tools.
Fast on a phone
Many people search for a lawyer on their phone right after something happens. A slow page loses that call.
How we work with you
| When | What you get |
|---|---|
| Day 1 | Free check: speed, Google’s scores, the health of every page and an action plan, in order. |
| Every week | With Monitor: your positions in Google and Google Maps, from your city, with an alert if one drops. |
| Every month | The full check again: what changed, what improved and your next money tasks, plus whether ChatGPT and Perplexity name you. |
| Later | Growth: we make the changes for you, with your approval. Waiting list. |
How it works
We measure. We explain. Every month.
We check
Your public website: speed, Google’s scores, the health of every page. No passwords.
We ask
Google, Google Maps, ChatGPT and Perplexity, from your city, the way your customers search.
We explain
What we found, why it matters and your money tasks, in order, in plain words.
Every month
We check again and show you what changed.
How much does SEO for lawyers cost?
A free check, then a monthly check-up. No minimum term.
Free check
$0
- Your site’s speed and Google’s scores
- The health of every page
- Your money tasks, in order
Monitor
$49/mo
- The full check every month
- Your positions in Google and Maps every week, from your city
- Whether ChatGPT and Perplexity name you
- Your Google Business Profile, and what changed since last month
Growth
$149/mo
- Everything in Monitor
- We make the changes for you, with your approval and an undo
- Waiting list: not on sale until it works on real sites
Prices in US dollars. Yearly: $490 (2 months free). No minimum term, cancel anytime. We never promise positions or sales.
Questions lawyers ask us
How long does SEO take for a law firm?
Fixes to your Google Business Profile and site can show in weeks. Ranking new practice-area pages in competitive cities usually takes months. We report progress every week and never promise a ranking.
Is SEO worth it compared to legal ads?
Advertisers pay about $48 per click for “lawyer seo” searches alone, according to Semrush. Organic visibility keeps bringing calls without paying for every click.
Do you check my pages against advertising rules?
No. The check measures how Google and AI see your site; your state bar’s rules decide what a page may say.
Do you need my website password?
No. SeenGreen only looks at what anyone can see on your website and on Google. We never log in or change anything.
Do you make the changes for me?
Not yet. We check and give you your money tasks; you, or whoever runs your website, makes the changes. Growth, where we make them for you, has a waiting list.
How much does SEO for lawyers cost with SeenGreen?
The first check is free. Monitor, the monthly check-up, costs US$49 a month. No minimum term.
How do Google and AI see you?
Ask for your free check: write to hello@seengreen.app with your website address and your city.
Free. No card. No passwords. There is no form yet: you ask for the check by message.